Sephora Basket System Indicates if Shoppers Want Assistance

Are you an introvert? Or an extroverted introvert like me? Yes, that’s really a thing.

Do you have social anxiety?

Do you cross the street to avoid talking to people?

Do you always choose the self checkout line at Target, no matter how many items you have, just to avoid chatting with a cashier?

Because I do.

At a Sephora in Europe, they are testing out a solution to help their introverted customers feels more comfortable.

Red and black baskets are being used to indicate whether or not shoppers would like to be assisted by store employees.

I feel like this is genius.

I know there are probably cons to it, and someone will share them with us, but I feel like this is a way to get more customers into stores and offer a more enjoyable shopping experience.

One woman wrote online: “Why is this not available everywhere I shop? This is perfect”, while another added: “We need this where I work. It’s so awkward having a manager glare at you for not speaking to a customer and have customers glare at you for not leaving them alone.”

Sephora’s decision makers must believe that by having the system installed in their stores, their customers would have a more “enjoyable shopping experience”.

I have to agree.

What do you think? I personally love it! And how can we get this here?

Finding Cooper’s Voice is a safe, humorous, caring and honest place where you can celebrate the unique challenges of parenting a special needs child. Because you’re never alone in the struggles you face. And once you find your people, your allies, your village….all the challenges and struggles will seem just a little bit easier. Welcome to our journey. You can also follow us on Facebook, subscribe for exclusive videos, and subscribe to our newsletter.